Having fashion as one of their main hubs, the shots i will take will have a seasonal feel, which also assists in giving it a now/up-to-date look and feel.
Lighting will need to be clean and soft, and sophisticated.
The old and the new...
Paying homage to the company's long established heritage, I think it pertinent to include, in the series of shots, props or elements that have a distinctive classical look to them. This will also help exemplify the modern aspects of the subjects
For the studio shots the lighting techniques should be consistent and similar with one another. This lighting connection will bring the group of shots together as a cohesive set and imply a sense of consistency and reliability.
For the location images I will again blend the old and the new for the same reasons as for studio images. Lighting will be shared by available light and any additional portable lighting that the scenes call for.
Equipment required will be
DSLR and back-up DSLR
Zoom lens/ or primes
Speed light
Studio lighting
Tripod
Triggers
HDR software
Image processing software
Tilt shift lens
Macro Lens
Reflectors
Product light tent/s-table
http://catalogues.davidjones.com.au/portal/dynamiccatalogue?CatalogueID=13312679809784&pageview=two
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